it is 150% not coming at midnight, not a chance, please don't get your hopes up for that. if it were being released on itunes, it would've gone up at 11pm.
i really am not sure of the authenticty of that itunes banner....
they're similar, but different photos if you look at the fingers and mouth. and if it's not a new photo for the new era, that likens the chance that whole thing earlier about it being on itunes was fake.
sorry to be so pessimistic, i just always expect the worst. whatever, the one true actual tangible piece of evidence we have flo's site saying we are getting stuff SOON. and we got the NME article with the album being played and new songs. so forget itunes, we know at least things are coming very, very soon.
I made the second one and posted it on Tumblr. The screenshot is legit I think We've never seen the screen-shot picture before but my edit was using a picture Tom Beard posted a while back.
florence welch @flo_tweet 2m2 minutes ago
How Big How Blue How Beautiful - directed by @vincehaycock and @TabithaDenholm– http://www.FlorenceandtheMachine.net