It's not a buzz single, but it's not a lead single either. This is supposed to be a great song played on radio (cuz it deserves to be heard) and I'd be very happy if they promote it and release a video.
Considering this is not a Rihanna song, but Kanye/Rihanna/Paul duet, it's hardly Rihanna's own lead single. The same way u can say it's Kanye's lead single and drag him, instead of Rih
It's supposed to be the first glimps of Rihanna's/Kanye's new music. Take that as you wish. Every single before an album is released is "LEAD" because it's leading to the album.. Promo singles are also leads
