I can see why Beyonce & Ciara are doing the double single thing. But I don't really think Kanye NEEDS to do it. His tracks appeal to all three formats and his pop play has been consistent for the most part.
Bless this man, this song is I-N-C-R-E-D-I-B-L-E! and I'm not much of a fan of hip-hop or Kanye but this song is great and so retro and just too good to pass up. It looks like 808's will match Graduation's sales after all.