People saying 'I Kissed A Girl' was a risk

- there is nothing risky about a pretty girl singing about kissing girls, like someone already mentioned. It has absolutely nothing to do with a LGBT message and everything to do with trying to appeal to a male demographic.
People saying releasing 'Dark Horse' was a risk

- they were hesitant to release it even when the song was already doing well, making people pick between it and WOA, releasing Unconditionally before it etc. all because it was a little different from usual Katy Perry music.