Let's be reasonable here though. Had Troy's plans been fully fleshed out (having an extensive app to coincide with the album, releasing it for free which is what he wanted to do, having both acts out) the AP era may have been something of a success.
Lettuce not forget that Troy got Gaga's career to the highs it reached. She needs to stop acting like this poor, innocent prop at the hands of nasty businessmen who are only in it for the money.
Let's be reasonable here though. Had Troy's plans been fully fleshed out (having an extensive app to coincide with the album, releasing it for free which is what he wanted to do, having both acts out) the AP era may have been something of a success.
Lettuce not forget that Troy got Gaga's career to the highs it reached. She needs to stop acting like this poor, innocent prop at the hands of nasty businessmen who are only in it for the money.
He was definitely good manager, but not during ARTPOP era.
You should know that he was putting her into endorsements she wasn't fully aware of and aligning her with companies that didn't fall in line with her vision.
"Meet the Man Behind Lady Gaga's Next Blockbuster"
E&D: What would be an example of how you will try to stretch things out?
C: We look at key milestones during the album cycle. We know that opening up the album is one milestone, but Christmas is a second milestone, and the announcement of the tour is another, just as the actual start of the tour is one. We are looking at how we can take partners from one point to the next, throughout the next year and a half. Some partners won’t come on board for the launch but will join during the second or third single as we go on tour. That is what will be different this time around.
