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					Originally posted by  heckinglovato
					 
				 
				One day before video release:  iTunes: 37 | Pop: +0.729
Video release day:  iTunes: 37 | Pop: +0.871
One day after video release:  iTunes: 37 | +0.592
Two days after video release:  iTunes: 34 | *jumps one spot on pop* 
There's hardly ever any change yet alone momentum loss?  
  
			
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 I really don't know where did you get those Itunes positions, but they are wrong.
Video release: June 26th
Really Don't Care on Itunes:
June 25th: #29; Pop Al: 20.145 (+0.701)
June 26th: 
#23 (+6); Pop Al: 20.874 (+0.729)
June 27th: #21 (+1); Pop Al: 21.745 (+0.871)
You can check there:
http://www.itunescharts.net/us/artis...at-cher-lloyd/
Now I see you, you were checking July 26th, but the video came out 
JUNE 26th 
The video effect was on point imho. A different video could have gave the song better exposure. But the video didn't killed the song, that's for sure 
