Quote:
Originally posted by GoddessofLove
I wish Gaga released a visual album before Beyoncé, hers could have been amazing 
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Even BTW was more of a 'visual album' than ARTPOP. First of all its photoshoot was actually used (and not wasted) to promote the album everywhere: buildings, subway, buses, billboards, etc. Gaga also covered thousands of magazines with more consistent looks that identified the era, released a music video for every single (even if they were bad -see TEOG-), did the mini Y&I clips, marketing items like calendars, toothbrushes...
The era and its image/aesthetic were stronger than ARTPOP's, and you would think that an album called ARTPOP would slay at that department.