Well, I've been thinking about this!
And I think that the 4 era is bigger than BEYONCÉ for now (because the era isn't over)!
It even had better singles sales, 13M sold WW!
I thought BEYONCE destroyed the "no promo" excuse?
Don't play ignorant.
It showed that an artist (of her calibre) does not need promo to sell an album off the bat, but no one has ever said that an album without promo would be sustained through the following 4-5 months...