Part of the reason I want this song to smash is so that I can quote it with my friends and have them know what I'm talking about I can finally say things are "coming atcha like a dark horse" but any mention of "I will lav yew huncondishonallie" gets them confused.
Anyway, I think it's safe to say the label didn't get the video effect they were expecting (the early video release is an indicator of that) which I expect will push Capitol to hopefully make some good moves. Not Dark Horse and Roar being the top 2 most watched on VEVO though the self-cannibalism is real.
Not one corner of a foreign field
But a span as wide as Europe;
An appearance of a titan's grave,
And the length thereof a thousand miles,
It crossed all Europe like a mystic road,
Or as the Spirits' Pathway lieth on the night.
And I heard a voice crying
This is the Path of Glory.
I can finally say things are "coming atcha like a dark horse" but any mention of "I will lav yew huncondishonallie" gets them confused.
Same.
it will do fine, trust me 
the self-cannibalism is real.
