Look I'm not saying you should gay things up but it's a fact that a lot of  the hardcore fans (the one that are in fanclubs, buy tickets, buy cds, buy dvds, buy tickets to parties) are gay. And that's known.
So if you join a contest you have to know the audience and expect that there are lots of gays, no space for jokes etc. Just imagine him starting on first position and people in there boo-ing him. People would be so confused about this lol.
BUT as said, Armenia takes this year very serious so I'm sure they will def. do all the PR they can to "undo" their "mistakes".
I'm pretty sure he will perform with Conchita at some party etc. etc..