That PopJustice article is for the UK though, right? I think that's probably good, gives her time to go over there and promote it around the release date. Also, usually UK artists release a video for a single like a month before its officially out there, since their charts are very very heavily weighted on downloads. Gives her a good chance to peak high.
They do that when it's a single before an album is released and the song gets put on pre-order so when it gets released it jumps into the Top 5/10
That PopJustice article is for the UK though, right? I think that's probably good, gives her time to go over there and promote it around the release date. Also, usually UK artists release a video for a single like a month before its officially out there, since their charts are very very heavily weighted on downloads. Gives her a good chance to peak high.