Girls' Generation has announced its return to the K-pop scene with a 40-second teaser video for new single "Mr.Mr." that will lead off their fifth Korean full-length album.
Filimed on a chilling hospital video set, the nine members are seen in glitzy dresses and pricey jewelry as they wear oxygen masks, hold hands with a male model and check the vital signs of a teddy bear. The black-, white- and pink-themed visual is soundtracked by a crunchy, electronic/hip-hop-hybrid beat with an addictive, repetitive "Mista mista" hook.
Anticipation is high to see what the group can accomplish after an exciting 2013.
The outfit's "I Got a Boy" video earned nearly 85 million YouTube views as well won the group Video of the Year at the inaugural YouTube Music Awards, where it competed against the most watched and shared videos of the year from Justin Bieber, One Direction, Miley Cyrus and more. The new single will also prove whether the act can garner enough U.S. views to chart on the Billboard Hot 100 after the chart added YouTube views to its formula. (The rule was not in place when "I Got a Boy" was released.)
According to the clip, the K-pop phenoms will drop "Mr.Mr" in full on Feb. 19 and their new LP -- their fifth full-length Korean album -- will be released on Feb. 24.
"I Got a Boy" was the fourth biggest-selling K-pop song in America in 2013. Meanwhile, Girls' Generation still holds the record for the highest-charting K-pop album on the Billboard 200, when splinter trio Girls' Generation - TTS sent its "Twinkle" EP to No. 126 in May 2012.
SM better get them payola ready for automated youtube views
