No. Beyonce has solid base of crazy stans, she raised anticipation, then she & her team put out an album suddenly with this massive advertising all over iTunes (and some - central also - news sources bragging about the album. I was just surprised firstly. But when I came to Twitter, or ATRL, I nearly rushed into the whole buzz). Besides... album is available to be bought only as a whole yet. I mean, if anyone released lead-single and then plainly stated: "you can't buy my new single, but my whole album only", what would people say? They would just tear it down. They would say it's unacceptable. But if you proffer an album as a "new experience" and say all these words about "wanting people to see the whole concept", they might be convinced kinda easily.
This strategy is not something that could be easilly called "no promo". It meant to cause the buzz, but I guess it was kinda risky. But she did this risky move (the first time I see her taking risks, really), and it was successful. Anyways, if she wanted to give her fans a pure present, she did. The material itself isn't so friendly with charts & sales, but because of the way it's presented, it became so. She wanted to sell this album, and she did. Time will show the real impact though.
No. The surprise release and iTunes home page are promo. She's made headlines everywhere. This is probably better promo than doing performances and TV appearances.
If/when more artists do this in the future, they probably won't see success as great as this. It's smashing because it's never been done before (and it's Beyoncé).
Exactly.
Quote:
Originally posted by frankru2010
Why is everyone making such a big deal out of this? She's been on promo mode for weeks. She's in the middle of a concert tour. That's as big a promo tour you can get. Beyoncé is a mega star. She can take chances like this. If she failed she still would have sold thousands of cd's. I bought the CD. It's great. Buy it! As usual too much hysteria.
Out of curiosity, how many of you were moaning about her taking forever to release this album and talking about the massive promo she had for it and the missed opportunity to smash?
She didn't do promo but she's got a TON of promo going on right now. I have been asking people if they have heard Beyonce's new album and I have not even done that kind of thing for Mariah. If you go on Facebook all you see Beyonce. That's ****ing insane promo.
Nope. Superbowl, $50 million Pepsi deal for "Grown Woman," H&M commercial, Inauguration performance, etc. A surprise release does not negate the visibility and saturation she's had the entire year.
THIS! She is visible and with a tour. Although I'm aptly surprise with the outcome.
She's had plenty of promo + the anticipation. In fact, she even went as far as released 3 songs for promo. I mean...
You would love to believe that.
But like Billboard just pointed out, you know-the reputable source- the album had zero promotion (besides banners that everyone gets on itunes) and sold like hot cakes because of her fans. Not promotion. With or without promotion this album was destined to be HUGE. That's Beyoncé. She's always been huge. The girls just got comfortable after "4" leaked and only produced 310K first week. She's always sold in the 400-500 range first week.
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