I think Timber will eventually be a bigger bit than The Monster (which would be hilarious). I wouldn't mind since Timber is the better and slightly less generic song.
Gaga's performance was amazing as usual—a master class in over-the-top theatrics, campy gender-bending, and cheeky fun. (It can be watched in full on Vevo.) But it was almost beside the point. The whole Gaga machine, the whole Gaga world we were immersed in—that was the point. It was overwhelming, all consuming. Something even the best album promo cycles only dream of being.
But how can anyone top this? Have we reached the logical endpoint of this hyper-speed marketing madness we've endured over the past year? I can't imagine it continuing much longer without people getting bored with and/or annoyed by these tactics. Pretty soon, even a flying machine demonstration at your album release party is going to seem old hat.
So, where do we go from here? Album launch parties in outer space? Actually…
are you for real?
