Place white Gaga statues in key cities around the world, encouraging people to put 'art' to 'pop' by decorating them how they wish. Artists, fans and even haters would flock to them and what they do will be covered by their local media. Each would be on a podium with the release date and 'ARTPOP'.
They would then be collected and displayed in an exhibition alongside the Koons cover statue.
The general concept has been explored in the art world but not for marketing on a grand global scale.
Place white Gaga statues in key cities around the world, encouraging people to put 'art' to 'pop' by decorating them how they wish. Artists, fans and even haters would flock to them and what they do will be covered by their local media. Each would be on a podium with the release date and 'ARTPOP'.
They would then be collected and displayed in an exhibition alongside the Koons cover statue.
The general concept has been explored in the art world but not for marketing on a grand global scale.
Place white Gaga statues in key cities around the world, encouraging people to put 'art' to 'pop' by decorating them how they wish. Artists, fans and even haters would flock to them and what they do will be covered by their local media. Each would be on a podium with the release date and 'ARTPOP'.
They would then be collected and displayed in an exhibition alongside the Koons cover statue.
The general concept has been explored in the art world but not for marketing on a grand global scale.
Place white Gaga statues in key cities around the world, encouraging people to put 'art' to 'pop' by decorating them how they wish. Artists, fans and even haters would flock to them and what they do will be covered by their local media. Each would be on a podium with the release date and 'ARTPOP'.
They would then be collected and displayed in an exhibition alongside the Koons cover statue.
The general concept has been explored in the art world but not for marketing on a grand global scale.
Rhythm ARTPOP. But I love this idea, and it could be done practically anywhere there's a fanbase to support it (I'm already machining it in my head where it could be done here ). Gaga doing presentational promo without actually going anywhere.