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Celeb News: "America is killing Dance Music" SHM Manager says
Member Since: 8/29/2012
Posts: 2,734
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"America is killing Dance Music" SHM Manager says
THE NERVE! We Created Dance Music!
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As the “equal member” who powered the success of the Swedish House Mafia, Amy Thomson has a well-earned reputation as one of dance music’s straight shooters. At IMS Engage in Hollywood, the renowned manager (who is now also stationed as music director at ambitious new Las Vegas club LIGHT) sat down opposite Troy Carter, manager of pop powerhouse Lady Gaga. It was a meeting of sharp minds who’ve taken their artists to stadium-filling behemoths, and Thomson was in a no-messing-about mood. “Do you think the way America has grabbed electronic music will actually kill it?” Thomson, a UK native, asked Carter. “Because I do.”
Later, she was asked by an audience member to elaborate on that outlook. “I worry about it, to be honest,” she said of the enormous cash values entering the picture, a theme that opened the conference in the one-on-one with Shelly Finkel from the acquistion-hungry SFX Productions. “I feel the investment buzzards are circling. I worry about the big valuations flying around that could lead to disappointment. What you don’t want is some big ****ing massive city sale and everyone’s ****ing cheering, and then in three years time you’re declared bankrupt and you’re a stigma for 20 years when you’ve just finally been accepted and legitamised.
“The buzzards circling worries me,” she continued. “The saturation worries me. But who backs down? Which promoter stops? There’s a huge demand, it’s being supplied currently, but at what point do kids get sick of it, and whose fault will that be? I’m as guilty as anyone else.”
Thomson highlighted the Swedish House Mafia’s sell-out show at Madison Square Garden as a tipping point. “It attracted a lot of people to the table and I wasn’t really comfortable with that,” she told the room. “I worry that by doing that it’s attracting all these millionaires, billionaires, trillionaires coming in and all I can think about are the kids who must think that’s ****. They must think, I don’t want to go to a business conference, I want to go to a ****ing rave.”
During the questions from the floor, someone got a laugh asking if there’s an inevitable reunion tour scheduled. “We’re going to have a break, we’ve been on the road for three years,” Thomson said. “Sebastian [Ingrosso] and Axwell are creating a new brand called Departures, launching at Ushuaia in June. We’ve got a great group of DJs joining us for summer. All of them have big records on the runway. We have studio time booked in the fall. We’ve got some really interesting songwriters. We’re going to try to be graceful moving forward, and I’ve genuinely got no ****ing clue when the reunion tour is.”
Over the trajectory of the Swedish House Mafia, Thomson has proven to be a virtuoso of marketing. The trio’s farewell tour saw blockbuster returns. Additionally, send-off single Don’t You Worry Child was their biggest hit in the U.S. and earned a Grammy nomination. Of the group’s 360 deal, Thomson said “we’ve nailed that model”. And her secret to keeping artists on-side? “They trust you over time if you don’t **** them over.”
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http://www.inthemix.com/news/55099/S...ng_dance_music
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Member Since: 9/9/2012
Posts: 59,872
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Gurl, Dance Music wasn't alive to begin with
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Member Since: 5/13/2012
Posts: 21,615
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Member Since: 6/25/2011
Posts: 28,853
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Pretentious ass...
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Member Since: 9/3/2011
Posts: 22,014
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SHM are the ones killing dance music their crap makes it to mainstream when there are TONS of better EDM producers.
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Member Since: 12/3/2011
Posts: 11,947
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America her impact >>>>
The other gurls ain't doing it.
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Member Since: 7/26/2007
Posts: 7,665
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Member Since: 8/29/2012
Posts: 2,734
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I wonder if she'd have the guts to say this a few months ago when they played their last set in Miami
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Member Since: 8/17/2011
Posts: 6,468
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Quote:
Originally posted by iHypeMusic
Gurl, Dance Music wasn't alive to begin with
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Are you dense?
She has some interesting points, but overall, I think she's exaggerating a bit. It'll fade away just like every trend in music does in a few years.
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Member Since: 11/17/2011
Posts: 32,412
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Oh well. Dance music is still amazing. Yeah eventually it'll fade out as a main radio trend, but it'll never stop being made, and has always been made in variations. Look at 90's dance music and look at the dance music now. It'll evolve eventually and come back strong.
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ATRL Administrator
Member Since: 6/29/2002
Posts: 77,601
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It was great until they suddenly started calling it "EDM" and declaring it a movement even though electronic music has existed and been popular for decades. But I don't think the way the US latches on to a trend and drains it of its life will "kill" electronic music. If anything it will kill the generic, disposable electronic music.
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Member Since: 8/1/2012
Posts: 7,895
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Nearly all the producers bringing dance music to US mainstream are European.
Them whoring themselves out to anyone and everyone played a huge part in the over-saturation of dance. Granted, they were merely supply meeting demand...but they can't put all the blame on US artists wanting the sound and US buyers eating it up.
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Member Since: 9/22/2011
Posts: 9,178
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Quote:
Originally posted by RichyRich
I wonder if she'd have the guts to say this a few months ago when they played their last set in Miami
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Boop
This is just stupid, no genre dies. Overexposed maybe but the hypocrisy of SHM being not only complicit, but benefiting from it. They're just mad that their little club has expanded beyond their selfish grasp and attempts to keep a monopoly on it. Dance-pop and EDM got big and it will continue to be enjoyed by people all over the world, not just in America. Maybe one day it will fade from mainstream tastes and retreat back to the underground where they can claim it for themselves again like children.
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Member Since: 10/3/2010
Posts: 50,276
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She isn't lying.
European Dance Music >>> American Dance Music
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Member Since: 8/15/2012
Posts: 6,964
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I don't necessarily agree but it's just being "killed" (it won't happen anyway) in the US if anything, in rest of the world we are not so stupidly prejudiced towards dance music, which can happily co-exist with other genres.
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Member Since: 8/24/2008
Posts: 35,091
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I'm noticing most of my favorite dance artist are Swedish.
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Member Since: 2/27/2012
Posts: 20,342
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The only dance music I enjoy come's from Rihanna anyway. Hopefully her next album is dedicated to the dance genre so I can recieve my life and the world can be slayed.
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Member Since: 5/23/2007
Posts: 65,087
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It's kind of true... American dance music is meh... boring most of the time and extremely generic (there are exceptions of course).
and the few dance artists who become mainstream in America most of the time start making **** music, Calvin Harris is the biggest example
European Dance Music >>> American Dance Music any time, any day
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ATRL Contributor
Member Since: 8/8/2006
Posts: 42,086
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Ar**** like Will.I.Am and Pitbull are certainly killing it
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Member Since: 4/16/2012
Posts: 1,302
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Agreed. Rihanna daance>>>> everyone elses lame ass attempts
Quote:
Originally posted by nezLaos
The only dance music I enjoy come's from Rihanna anyway. Hopefully her next album is dedicated to the dance genre so I can recieve my life and the world can be slayed.
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