[2AM]

Early predictions for SWATH were 60-70 million.
They're now predicting upper 30's at most, quite dissapointing. The reviews haven't been very good either.

[Sammi]

Originally posted by Kats

Early predictions for SWATH were 60-70 million.
They're now predicting upper 30's at most, quite dissapointing. The reviews haven't been very good either.

Originally posted by Nicole

Sammi, based on the midnight numbers, $50M+ seems guaranteed for SWATH.

Oh really?

[Nicole]

http://www.deadline.com/2012/06/snow...mib3/#comments

[2AM]

Originally posted by Sammi

Oh really?

Is this Nicole's prediction?
Universal is predicting low-to-mid 30's based on tracking.

[Sammi]

SWATH Midnight #s point to $50M+ weekend

[Rico Shameless v2]

Seeing this tonight!

[2AM]

I see. We'll see how it holds out on the weekend. I don't think it will do over 45 million but it may surprise me.

[Nicole]

Universal was underplaying their prediction because of Battleship, to avoid more negative headlines of disappointment and underperformance.

BTW, the movie cost over $170M. It needs to rake in the dough.

[Sammi]

But rival studios are telling me this morning that Snow White‘s tracking took a dramatic uptick at the end of this week and finished strong — to the point that Hollywood is now expecting an acceptable $50+M finish through Sunday.

[2AM]

Originally posted by Nicole

BTW, the movie cost over $170M. It needs to rake in the dough.

Everything else exculding budget cost $100M?
Damn, it needs to do really well then.

[Gerry I Shot]

I hope this does well. Charlize is ruling the boxoffice for the next two weeks

[Nicole]

http://www.deadline.com/2012/06/snow...ter-than-mib3/

[Sammi]

FIRST BOX OFFICE: ‘Snow White And The Huntsman’ Opening Better Than Expected To $17M-$19M Friday And $48M-$52M Weekend

[zombaland]

I could feel that they were predicting really low with the 30 sth million range. $50+million seems a better deal. Let's hope for good numbers from overseas because with the reviews so far, longevity seems out of question in the domestic market.

[Shapes]

Originally posted by Sammi

Exceeding our expectations

[Nicole]

Good news, Sammi.

I hear it's headed for $21-24M on Friday and $55-65M over the weekend.

[YaBoiJay18]

YASSSSSSS The reviews might not be that good, but i'm so exited about this movie.

[2AM]

It's doing great.
From predictions from 40-65 it will be interesting to see where it turns out at.

[Sammi]

Originally posted by Nicole

Good news, Sammi.

I hear it's headed for $21-24M on Friday and $55-65M over the weekend.

Yesssssssssssss please!!!!!!!!!!!!!

[ALA]

lol at Universal. Good job on their part in easing expectations.

Can't wait to see it tomorrow.