July 1st single
July 4th video release
or July 15th single
July 18th video release.
Either way as long as the video and single are within less than a week of one another.
We hope that the song isn't a front loaded situation and instead is forward in its production and radio friendly and classic.
We hope that the song has longevity so that by the time the VMAs come around the song will still rise on radio or just about to peak so that a performance will give it a boost to peak on hot 100.
Then an October single with 1-2 weeks before the album
AMAs appearance and holiday sales with two hit songs will bode well.
Jan/Feb 3rd single
May 4th single at the BBMAs.
Great way to close out POM 2.0 for 2017.