http://www.businessoffashion.com/art...-start-to-2016
BERLIN, Germany — Zalando, Europe's biggest dedicated online fashion retailer, said the launch of a new sports label by Beyonce had boosted sales since the Easter holidays after revenue grew less rapidly than expected in the first quarter.
Zalando management board member Rubin Ritter said Easter was usually slower as people were on holiday, but sales had picked up again since then, helped by heavy marketing for the launch of a new sports label, Ivy Park, co-founded by pop star Beyonce.
