I think she's unique, her voice is so fresh in today's industry but this sounds nothing like Be The One/Last Dance. I understand that she needs a pop hit but I'm rooting for this girl and hoping she won't become another Ellie Goulding.
This is really catchy, and the video is on point. I love the cracks in her voice when she sings "Can you feel the warmth, yeah". Generic topic but the whole devilish allure works to make it unique enough.