Coca-Cola NEW Share-a-Coke Campaign, promotes REVIVAL Tour!
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Selena Gomez has joined the team of artists whose lyrics will be printed on Coca-Cola bottles and cans.
“Instead of putting names on the bottles [this year] they’re going to put lyrics,” she Tweeted. ” I’m so honored to be a part of share a Coke and a song.”
This summer the lyrics of more than 70 songs will be featured on packages of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life. The campa-gn will begin in a few weeks and last through the summer.
As it rolls out, the campaign will allow for opportunities to connect with artists and songs. Through a collaboration with Shazam, every package will carry the Shazam logo, and image recognition technology threaded into the logos on the 20-ounce bottles link to a back-end app that enables “consumers to record themselves, lip-sync style, and create cool add-ons and filters and share on social media,” Belliotti says. “We’re giving people the opportunity to Shazam your Coke.”
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