who is the more known celebrity name in family/middle class households in 2016 WW

Britney, obviously

Gaga was always bigger than Britney globally so her. Poker Face was bigger than any Britney song (in the US and globally), Gaga also being a massive name the last few years whereas Britney hasn't really had a massive WW hit since 2004 with Toxic. Gaga is also the bigger global touring act (by a huge margin ), you can't compare album sales considering Britney debuted in the 90s and Gaga debuted in 2008

Britney

Gaga, obviously

Britney

Lady Gaga obviously and for the right reasons too

Lady Gaga by default, especially worldwide. Britney Spears was never global (doesn't even have a #1 album in the U.K.).

One can be seen performing at the Super Bowl, at the Grammys and at the Oscars. The other can't.

These bitches calling Britney local

Speaking of globalness, Gaga sent a jazz album into the UK top 10 albums chart, the same chart Britney Jean didn't even crack the top 30 in.

Gaga is clearly the bigger name.

It is a scientifically proven opinion that the answer is Lady Gaga!

They are both extremely famous, everyone knows them, how can u compare it even

In 2016, it's Gaga.

UWC all time chart:

4 entries - Lady Gaga
1 entry - Britney Spears

Global Album Artists of the Past 20 Years (based on official charts)

18. Britney Spears
10. Lady Gaga

http://atrl.net/forums/showthread.php?t=888483

Gaga is the much bigger touring act clearly

So clearly Gaga

Britney as a Brand is bigger.

True. The only answer is Gaga.

Billboard All-Time Hot 100 Artists:

68 Lady Gaga
N/A Britney Spears

http://www.billboard.com/charts/grea...ot-100-artists

The answer is Lady Gaga.

Britney is much bigger and more famous overall so she wins.

lol.

I don't understand why some illiterate people are bringing up chart receipts when the OP is asking who's the biggest celebrity not who's more successful nowadays?