IMG Models has created a new, more marketable term for big and tall: brawn.
That’s the name of the new plus-size men’s division that the agency recently launched.
“Brawn has a body positive message. Brawn is physical strength,” said Ivan Bart, president at IMG Models.
IMG’s first brawn model is Zach Miko, an actor, comedian and writer who appeared on Target’s e-commerce site in 2015 modeling the big and tall line by Mossimo Supply Co.
Miko, who is 6 feet, 6 inches and has a 40-inch waist, has become the poster boy for brawn men who feel good about their bodies and want to look fashionable. He’s essentially the male version of Ashley Graham, a curvy model who’s also signed under IMG and who recently appeared on the cover of Sports Illustrated Swimsuit issue. She also just launched a collection with Dressbarn.
“The body positive messaging and size diversity is something that’s relevant and something that continues to be on eve
I think this is great but I do have an issue with this. People on Facebook were MAD about Ashley Graham. Both men and women. Yet there is nothing but praise for this guy (who I think is goodloking) , especially from women. I find this weird, and sexist
I think this is great but I do have an issue with this. People on Facebook were MAD about Ashley Graham. Both men and women. Yet there is nothing but praise for this guy (who I think is goodloking) , especially from women. I find this weird, and sexist
It's a longstanding double standard, where men are allowed to be overweight more than women are. It doesn't mean that men aren't judged for being overweight, but much less so than women usually are.