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Originally posted by ABEL-o-matic
Marketable in what geographic location, and demographic? I'm assuming mostly N.A and appealing to mostly millennials.
That's quite an amazing feat considering millennials are the hardest to reach out to.
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The report was released by London-based media and market research company Repucom. In collecting this data and assigning these scores, the firm took the views of millennials (and younger) from the world’s five largest music markets: the US, the UK, France, Germany, and Japan. The scores that have been attached to each star come from the Celebrity Davie-Brown Index (or DBI), which measures overall consumer perception.
Slay, JT and Bey!
