GLOBAL TOP 10 ARTISTS, BASED ON SOCIAL & WEB ENGAGEMENT
Social/Web Engagement in 2015 based upon total RTD activity as of year end.
1. KATY PERRY
2. JUSTIN BIEBER
3. TAYLOR SWIFT
4. SHAKIRA
5. RIHANNA
6. LADY GAGA
7. EMINEM
8. SELENA GOMEZ
9. ADELE
10. JUSTIN TIMBERLAKE
Source: Nielsen Music Connect
Also:
N-SCORE
Nielsen N-Score measures fans’ perception of top talent in music, sports, books, film and TV across 10 attributes including “Awareness,” “Likeability,” “Influential” and “Trendsetter.” N-Score is used by brands, talent and content developers to understand endorsement value.
2015 TOP 10 MUSICIANS AMONG MILLENNIALS (18-34)
1. JUSTIN TIMBERLAKE
2. JENNIFER LOPEZ
3. TAYLOR SWIFT
4. ADELE
5. BEYONCÉ
6. P!NK
7. THE BEATLES
8. KATY PERRY
9. KELLY CLARKSON
10. USHER
Talent always wins. 
where? 
and she didn't do anything this year besides SB
