ALIVE = EVIL.....
Jay-Z, Kanye West, Roc Nation....All have some hidden agendas... Absolute power corrupts absolutely and that what they all want... Imitating the Life of a saviour into the dark ages... Some evidence of these mind puzzling events that Satan has put into hip hop so that people may be lured to follow him ...

Check these videos out,

The video you posted was supposed to have a very dark theme, I actually think he was taunting the Illuminati rumors in OTTNO's video.

Yeah this was so blatant that it's almost like he's poking fun at the rumors.