"Violetta is bigger than Hannah Montana ever was" -DMG pres.
Disney Music Group's president Ken Bunt gave an interview to Billboard in November:
Quote:
Billboard: Of all the "legacy artists" that came up through the Disney Channel to Hollywood Records, like Miley Cyrus and Selena Gomez, Lovato is the one still at Hollywood. But you have at least a half-dozen young artists on the roster now who've come up that same way, including Olivia Holt, Martina Stoessel and Sophia Carson. Will they all get a shot at that kind of career?
Ken Bunt: They'll all get a huge push from us. They're all our children, and so we love all of them… Martina Stoessel is not known to most people in the United States. She was the star of a show called Violetta, a telenovela that's incredibly popular in Latin America and all across Europe. It's bigger than Hannah Montana ever was, which is hard to imagine, because people in the States or the UK just don't know the show. It's produced out of Argentina but is maybe even bigger in countries like France, Spain, Italy, and now Germany and Poland. The dialogue is dubbed in the local language, but when they break into song, it's in Spanish. We've sold a million concert tickets in the last year for the tour, and millions of albums. We will be doing a theatrical film that will be coming out next year in those territories. The show wouldn't work here, because we're not used to dubbed programming. But I think she's going to be a global superstar, not just in those territories, but around the world.
Billboard: So you think Stoessel could work as an artist in America, even if her show wouldn't?
Ken Bunt: Absolutely. We're making a record that will work in America.
I still see Hannah re-runs on TV here, there was also more hannah merchandise here in Toystores at her peak. Hannah was bigger, but because of the rise of social media and young kids having acces to it to moment they come to this world, it looks like Violetta is bigger, while in reality Hannah still has impact.
Invade North America next, Legend!