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Member Since: 8/18/2013
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With the help of Spotify data analyst Jomar Perez, we pulled data on every album on Spotify with at least one track featuring either Drake, Nicki Minaj or Lil Wayne.2 In total there were 63 albums featuring Drake, 62 featuring Minaj and 192 (get it, Weezy!) that featured Wayne in our data set, going as far back as Spotify has data available. When we look at how often the songs on those albums were streamed this year, Nicki Minaj’s guest effect was even greater than Drake’s, with her guest tracks streaming on average 172 percent more often than the tracks without her.
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In fact, you’d expect Drake to have an even greater impact on lesser-known albums since they would presumably contain fewer hits. Future is not unknown anymore (thanks in part to Drake), but on his 2014 album “Honest,” Drake’s appearance on “Never Satisfied” was streamed 62 percent less often this year compared with the rest of the album’s best tracks.
Drake’s and Nicki’s difference in approach to guest tracks is even more apparent when you look at the biggest impacts they had in our data set. Nicki’s effect on a couple of massive hits — “Hey Mama” on Guetta’s “Listen” and “Bang Bang” on Jessie J’s “Sweet Talker” — was enough to trump all the smaller effects that Drake had this year. A Drake effect on something like “Drama” from Roy Woods’s “Exis” is relatively small and can’t compete with the combination of a Nicki effect with already existing star power.
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If you’re surprised that Nicki eclipsed Drake in the year of Drake, you shouldn’t be. Five years ago, Kanye West assembled one of hip-hop’s greatest guest-track dream teams — Rick Ross, Jay Z, Bon Iver and one relative newcomer, Nicki Minaj — for his single “Monster.” Not only did she best three iconic rap legends, her guest verse on “Monster” remains indisputably one of the greatest guest features of all time.
And on that verse, she warned us: “You could be the king but watch the queen conquer.”
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http://fivethirtyeight.com/features/...ct-nick-minaj/
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