Member Since: 6/26/2011
Posts: 471
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Tinashe: I leaked Party Favors

Quote:
Though she’s quick to defend RCA, Tinashe’s not afraid to buck back against the major-label rulebook. Earlier that day, we discuss the way the Joyride cycle has unfolded, starting with how the smoky “Party Favors” dropped on SoundCloud in the middle of a random weekday without notice. Both her managers are out of the room momentarily, so she leans over slightly. “The real story is actually kind of interesting,” she says with a grin. “I basically leaked the song. I wasn’t supposed to put it out.”
She sits back and continues: “But I knew if I didn’t just put something out, I ran the risk of continuing to push back my singles and my whole process. I’ve got the songs, I need to put them out, I need people to hear them. I was just like, ‘F**k it. I’m putting it on SoundCloud.’ So that’s what I did, and then they had to follow up. They’re like,” — here, she mimes scrambling motions — “’We’ve got to put it on iTunes!’ That started the momentum and then we were able to put out the real single [“Player”].”
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please go read the entire article at SPIN - its so good.
Some excerpts:
I had to go through sessions where people were outwardly disrespectful to me and I had to walk out. I went through a musical hazing,” she says. “People definitely don’t want you to win. You’re set up to fail when people are literally giving you their sh**tiest stuff and they’re just like, ‘Well, this is the best I can give you. We’re saving [the good stuff] for Drake.’” She pauses and laughs. “There’s a lot of shady motherf**kers in this industry.
When I was first getting to know her, she reminded me of Left Eye,” says Cambridge-Mitchell, who worked with the legendary R&B group TLC in the ‘90s. “Her presence, her personality and intensity, and her clear focus, goal-oriented everything. She’s very much like if Left Eye and T-Boz were one person.
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