Member Since: 9/4/2008
Posts: 11,720
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"I don’t think it was so scientific that we sat down and said okay, the big goal for 2015 is to change perception of her. But from the time I began managing her, I saw that there was a vocal minority that did not respect her for all that she brings to the table. I wanted to change that and set her up to be the icon that she is. You’ve seen the articles. She was “eccentric,” “too artsy.” People were judging her unfairly, so I wanted to press the reset button and remind them that whatever their perceptions, she’s an incredibly talented musician, performer and songwriter. In the last year, she has gotten a Grammy, performed at the Oscars, went on a couple of tours with Tony Bennett, co-wrote “Till It Happens to You” with Diane Warren, and is currently on American Horror Story: Hotel. She’s proven that there’s not really anything that she can’t do if she works hard for it."
 KING
"Meanwhile, she and I have our ears to the ground in terms of her place in the culture. I’m constantly monitoring social media and the press to see what people are thinking about her so that we can strike at the right time with the things that inspire her."
 This is what she always needed.
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