this doesn't make any sense to me.

clever idea

It's supposed to send the message that what you write online gets out there and the internet is not truly a 'no consequences' zone

They are trying to fight online racism, which is so hard. Fighting real overt an covert racism is hard enough

That poor weather woman though. People can be so disgusting

Goosey's time to shine!

Thank god for 4chan.

It's no fun if you don't expose them.

Vigilantism is terrible.

Can someone translate the billboard quote?

I am not the best at this language but I think it says "Buy Artpop on iTunes"

This is nice, people over here seem to have the idea that they can get away with everything just because it's the internet. Such disgusting behavior.

it's really messy but: go **** yourself dirty ******, i shower but idk about u

how is it vigilantism is when the person's picture and name is blurred out in the billboards

That comment would come from RS

then where are the real consequence?

You can just Google the tweet's text to see who actually tweeted it.

Waste of money.

!

I doubt anyone cares
Maybe if the photo and the name is shown....

Yeah...I'm not advocating for publicly exposing the details behind every offensive comment but this doesn't seem effective either.