“This year has been eventful, that’s for sure,” she says. “I finished my album and I’m so proud of it. And this was the first time I’ve done a show like X Factor UK, where it’s all live. I’ve just expanded as an artist.”
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“I’m treating this as if it were my debut,” she explains. “It’s like I’m starting from scratch. This is the first time everyone will see who Rita Ora is.” She says the new album mixes pop with the classic belters—Freddie Mercury, Janis Joplin—who influenced her. “Artistically, I felt like when I first got signed, it was a race,” Ora says. “I was just trying to please everybody, not realizing that it really should be about knuckling down to who you are as an artist.”
