Because it's way easier to sing in the studio? They can sing a lyric multiple times until it comes out perfect unlike when they sing live.
And

at the ones saying "no talent" at least say no
vocal talent because writing every song, playing multiple instruments and captivating the gp (something atrl's "super talented" indie girls can't do and that results in some atrlers complaining about how there's so much wasted talent in artists that aren't successful) are also talents.