Sandra Bullock's 'Our Brand Is Crisis' Bombs With Her Worst Opening Ever Forbes
You know, when I wrote this week that Our Brand Is Crisis wasn’t going to continue Sandra Bullock’s “top my personal best opening weekend” hot streak, I merely meant that it probably wasn’t going to open on par with the $115 million debut of Minions. But sadly the political comedy, an adaptation of a 2005 documentary of the same name, is going to be without question Sandra Bullock’s lowest opening weekend ever for a wide release. The Warner Bros./Time Warner Entertainment release, produced by Participant Media, Smokehouse Pictures, and 360 Films, about a retired political operative who is hired to run a Bolivian presidential campaign and runs into a professional rival in the process, earned just $1.1 million yesterday.
The film, which is playing on 2,202 screens, will likely earn at best $3.5m for the weekend. The previous “worst” opening for a wide Sandra Bullock picture is the $4.6m debut on 1,712 screens of Two If By Sea back in 1996. After that, it’s the “doesn’t really count” $5m debut of the 1993 remake of The Vanishing (she was barely in the movie and it was just before her Demolition Man/Speed breakout). Beyond that, it’s $9m weekends or above for Ms. Bullock. The $28m David Gordon Green-helmed comedy arrived on Friday with mixed-negative reviews and absolutely zero buzz as an Oscar contender or a major adult movie player.
One billion grossing movie per year is enough. Let's not be too greedy.
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And obviously Minions would have made a fortune even absent her top-billed animated appearance. But there is no political spin that can make this one look good.
No star can bring huge box office everytime these days people are more selective about what they pay to see rather than download or stream. Star power is not what it was.
