Member Since: 1/4/2014
Posts: 6,751
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Rihanna "serving" for Stance socks!
http://www.latimes.com/fashion/la-ig...018-story.html
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Rihanna designs them, Jay Z sings about them and the rest of the world can't seem to get enough of Stance socks.
The company's comfortable, colorful and well-made take on humble hosiery is turning the sock into the next pocket square and becoming a pop-culture status symbol along the way.
In just five years since the first Stance socks hit retail, they've earned a shout-out in Jay Z lyrics ("This ain't gray sweat suits and white tube socks / This is black leather pants and a pair of Stance"), attracted a constellation of celebrity investors (including Jay Z and Will Smith), brand ambassadors (including the bands Santigold and Haim), and now its first celebrity creative director in Rihanna, tapped to collaborate on a line of socks and help shape the fall 2015 advertising campaign.
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The brand has a reputation for designs that are quirky, cheeky and fun. Some of the current bestsellers on the men's side include patterns inspired by paisley bandannas, woven Baja hoodies and several versions of a bold Art Deco style called Gatsby (from basketball star Dwyane Wade's signature
series). Women's bestsellers include trippy kaleidoscope prints, a pastiche of roses and polka dots in black and white and several styles from the Rihanna X Stance collection including dollar bill designs, B-movie motifs and knuckle-tattooed toe socks.
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Timing has played no small part in the brand's meteoric rise since it hit the market at the same time men were changing the way they dressed.
Chandler Parsons of the Dallas Mavericks models socks by Stance.
The rising popularity of socks "goes hand in hand with the kind of pants guys are wearing," explains Caleb Lin, vice president and buying director at L.A.-based American Rag, which stocks Stance socks. "Guys are showing their ankles a lot more in general. A lot of guys are wearing cropped pants and [sweatpant-style] joggers. Whereas before it didn't necessarily matter as much, now it becomes a part of your statement. It's definitely an accessory that's become more meaningful for our consumer."
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Czarina of Socks!
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