In its latest rebranding with a focus on what the younger-skewing Disney-owned network calls "Becomers," the cabler will be renamed Freeform beginning in January with the return of staples Pretty Little Liars, The Fosters and new series Shadowhunters and Recovery Road, among others.
Ascheim, senior vp marketing Nigel Cox-Hagan — who boarded a year ago — and their team sifted through nearly 3,000 different names before testing a dozen finalists before locking in on Freeform.
3,000 possible names and this is what they came up with?
I remember when it was called Fox Family back in the S Club 7 Days then ABC bought it out. I don't like the name change it sounds like some Koch Brothers think tank.
