Member Since: 3/2/2008
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Network Radio Heard By 189 Million People Each Week
ARBITRON reported in its MARCH 2010 RADAR radio network audience ratings (RADAR 104) that more than 189 million Persons aged 12+ heard one or more network radio commercials each week of the survey period.
Selected Audience Results from RADAR 104
The RADAR 104 survey period saw an increase in the number of people reached by network radio from the RADAR 103 period for key buying and selling demographic groups. Among the prime audience demographics sought by advertisers, the commercials aired on the 51 radio networks reached:
* 73.7% of Persons aged 12+ (189,550,000 Persons)
* 74.1% of Persons aged 18+ (172,385,000 Persons)
* 73.8% of Persons aged 35+ (119,399,000 Persons)
* 76.1% of Persons aged 18-49 (102,834,000 Persons)
* 76.6% of Persons aged 25-54 (97,086,000 Persons)
The Top 10 Networks (By Adults 18-49)
1. DIAL GLOBAL CONTEMPORARY NETWORK
2. DIAL GLOBAL COMPLETE FM NETWORK
3. DIAL GLOBAL ADULT POWER
4. PREMIERE YOUNG INFLUENCERS
5. PREMIERE INFORMED NETWORK
6. PREMIERE MODERN WOMEN NETWORK
7. UNITED STATIONS IMPACT NETWORK
8. DIAL GLOBAL FEMALE PERSPECTIVE
9. PREMIERE TODAY'S MEN NETWORK
10. DIAL GLOBAL MUSIC & ENTERTAINMENT
This explains why AI and market ranks have been so screwy on Mediabase lately. They were reevaluating the populations and AI estimates.
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