Jay Z launches new champagne for brand he bought to get revenge on Cristal - and it costs $760 a bottle
Armand de Brignac's 'Ace of Spades' blanc des noirs launched recently
Only 3,000 bottles of $760-a-go fizz are expected to be produced
Latest from Armand de Brignac, which Jay Z bought after feud with Cristal
Executive at Cristal made snobby comments about rappers favoring his Champagne
Jay Z reacted by boycotting the brand and buying up one of his own
Jay Z has launched a new brand of champagne from his his own company - that sells for $760 a bottle.
The Armand de Brignac 'Ace of Spades' blanc des noirs - which owes its existence to a feud between the rapper and Cristal Champagne - was rolled out at a wine insiders' event this summer.
The fizz, which comes in a grandiose pewter bottle stamped with a large spade symbol, is the newest exclusive launch from Armand de Brignac, which Jay Z bought last year.
Frederic Rouzaud, the managing director of Cristal maker Louis Roederer, snubbed rappers and pop stars who bought his Champagne, implying that it made the brand look trashy.
In a 2006 interview with The Economist, Rouzaud lamented: 'What can we do? We can't forbid people from buying it.
'I'm sure Dom Pérignon or Krug would be delighted to have their business.'
Jay Z took the jibe personally, and immediately banished Cristal, which sells for around $200, from his clubs and his own table.
Read more:
http://www.dailymail.co.uk/news/arti...#ixzz3ibMSHq00
