Reacting to the lower prices of Apple Music and other competitors, Tidal now offers a family plan with discounted prices for its on-demand music subscription service. The company announced Wednesday it is offering a 50-percent discount when subscribers add up to four additional users to the same account.

The new pricing works out to $30 for a family of five using the premium service that normally costs $10 per month (in the United States). The first user pays the standard $10 price and additional users pay $5 per month. Thus, two users would pay $15, three users would pay $20, and so on. The same discounts are available to subscribers of the $20-per-month, high-definition audio service. Two users of a high-definition account would pay $30, three would pay $40, and so on.