Our list of the 100 most influential women reflects a more true measure of influence: the importance of engaging with other people online. Working with the Twitter marketing company SocialBro, we have ranked the most powerful 100 women, based on three filters from the influence measurement tool Kred.
First, we ranked the top women based on their 'influence' (a score out of 1,000 ranking the likelihood that someone will trust a Twitter user and act upon their posts). We then filtered based on their 'outreach' (how active they are on Twitter, hence Beyoncé's 'outreach' score is a pitiful zero) and finally sorted each segment by the number of followers. Only verified accounts were considered.
