Sexist Remarks Made by Top Country Radio Consultant
Quote:
It’s no secret that women aren’t getting a fair shot at country radio right now, but now it’s official. In a new interview with Country Aircheck, one of the top programming consultants in the business asserts that not playing women is part of the pathway to success for a country radio station.
“If you want to make ratings in country radio, take females out,” Keith Hill tells the industry publication. “The reason is mainstream country radio generates more quarter hours from female listeners at the rate of 70 to 75 percent, and women like male artists. I’m basing that not only on music tests from over the years, but more than 300 client radio stations. The expectation is we’re principally a male format with a smaller female component. I’ve got about 40 music databases in front of me and the percentage of females in the one with the most is 19 percent. Trust me, I play great female records and we’ve got some right now; they’re just not the lettuce in our salad. The lettuce is Luke Bryan and Blake Shelton, Keith Urban and artists like that. The tomatoes of our salad are the females.”
But did he lie? Are his figures wrong?
I think male performers are boring, but I can see what he is saying being true, tbh.
A female performers will have a hard time competing for hearts of a female fan like a cute boy/man can. True.
How is he being sexist when he's just giving the audience what they want?
Ladies aren't even given chances to have proper exposure on country radio right now. There's only two girls in the entire top twenty of the chart, only one that isn't Carrie right now.
The fact that Carrie Underwood and Miranda Lambert have better reviews and sales then 99.9% of the males in the genre right now quite clearly states that females of country radio are liked and respected. It's tiring hearing the same Luke Bryan/Jason Aldean trash on the radio non stop when you have actual artists like Jana Kramer, Ashley Monroe, Kacey Musgraves and Maddie + Tae fighting to get their songs played even once. The accolades don't lie either, considering that females more often than males are winning the big prizes at the Grammys.
How is this even true when Carrie and Taylor (when she was country) were the biggest album sellers in the entire genre? And Carrie has her record-breaking streak of #1s?
