Breaking news alert: Lily Allen has bagged herself a new job as the face of Vero Moda. Images from the campaign, which was shot in London, landed today and here's a first look at the shots as well as some behind-the-scenes moments...
Lily was ‘a very obvious choice’ due to her attitude, style and outspokenness: ‘Our customers are fashion-conscious and independent young women, who want to dress true to their own style and have fun while doing so. Lily Allen embodies this attitude and is very much a self-made woman who has gone a long way by simply being who she is. This attitude has a strong appeal to us, and is very much how we engage with the world as well’, says Thomas Bay, the head of marketing at Vero Moda.
