"We felt it was time to debut a new look for the Hamburglar after he’s been out of the public eye all these years," Joel Yashinsky, McDonald's' Vice President of U.S. Marketing said in a statement to Mashable. "He’s had some time to grow up a bit and has been busy raising a family in the suburbs and his look has evolved over time."
Mess. I thought they were retiring these characters, they were trying to go for a more upscale café image to compete with Starbucks et al. That's why Ronald all but disappeared these last few years.
