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Music News: Universal's music could be removed from YouTube
Member Since: 8/11/2012
Posts: 4,202
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Universal's music could be removed from YouTube
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Apple pushing music labels to kill free Spotify streaming ahead of Beats relaunch
Aggressive tactics from the music giant have garnered scrutiny from the Department of Justice and the Federal Trade Commission
The Department of Justice and the Federal Trade Commission are looking closely into Apple’s business practices in relation to its upcoming music streaming service, according to multiple sources. The Verge has learned that Apple has been pushing major music labels to force streaming services like Spotify to abandon their free tiers, which will dramatically reduce the competition for Apple’s upcoming offering. DOJ officials have already interviewed high-ranking music industry executives about Apple’s business habits, but it appears the FTC has taken the lead in recent weeks.
Apple has been using its considerable power in the music industry to stop the music labels from renewing Spotify’s license to stream music through its free tier. Spotify currently has 60 million listeners, but only 15 million of them are paid users. Getting the music labels to kill the freemium tiers from Spotify and others could put Apple in prime position to grab a large swath of new users when it launches its own streaming service, which is widely expected to feature a considerable amount of exclusive content. "All the way up to Tim Cook, these guys are cutthroat," one music industry source said.
Sources also indicated that Apple offered to pay YouTube’s music licensing fee to Universal Music Group if the label stopped allowing its songs on YouTube. Apple is seemingly trying to clear a path before its streaming service launches, which is expected to debut at WWDC in June. If Apple convinces the labels to stop licensing freemium services from Spotify and YouTube, it could take out a significant portion of business from its two largest music competitors.
Apple has an antitrust monitor on its campus, courtesy of the DOJ after Apple was found guilty in an ebook antitrust case last year (Apple is appealing the decision), but it's not clear if that monitor is involved in this latest situation. The DOJ and the FTC aren't the only entity looking into Apple’s dealings with the music industry, either. According to the New York Post, Apple is being probed by the European Union’s Competition Commission to find out if the company is working with the labels to rid the industry of freemium services.
Apple declined to comment.
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Member Since: 8/18/2013
Posts: 6,656
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MESS Apple is so greedy, it's a shame
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Member Since: 5/16/2012
Posts: 12,486
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I believe this is AP.
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Originally posted by Adir
MESS Apple is so greedy, it's a shame
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It isn't all that greedy; if they go through with this, all of Universal's music would be removed from Youtube, Spotify, and other freemium services. This seems like something drastic, but you have to realize that the industry is trying very hard to get rid of 'freemium' and stressing the importance of just premium. Yes, it is greedy to a certain extent, but you have to realize that if this happens, it'll benefit every streaming service that does not have or already has gotten ride of freemium. This would really would mark the end of freemium and it's lowkey amazing that Apple would even offer to do something like this.
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Member Since: 1/1/2014
Posts: 28,137
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Banned
Member Since: 9/12/2011
Posts: 9,897
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Quote:
Originally posted by Aatthew
I believe this is AP.
It isn't all that greedy; if they go through with this, all of Universal's music would be removed from Youtube, Spotify, and other freemium services. This seems like something drastic, but you have to realize that the industry is trying very hard to get rid of 'freemium' and stressing the importance of just premium. Yes, it is greedy to a certain extent, but you have to realize that if this happens, it'll benefit every streaming service that does not have or already has gotten ride of freemium. This would really would mark the end of freemium and it's lowkey amazing that Apple would even offer to do something like this. |
Lmfao, this won't save tidal if that's what you're trying to say. 
If anything it's going to make people actually buy albums or illegally obtain them. They're shooting themselves in the foot with this and I don't think it'll fly.
If you can count on humanity to know one thing it's how to hold a grudge and when you take away something that's free from people and try to capitalize on it, it's gonna be blow up right back at your face. Just look at Tidal.
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Member Since: 8/19/2013
Posts: 7,253
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Quote:
Originally posted by Aatthew
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Please now. Who coined this idiotic term?
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Member Since: 8/19/2013
Posts: 15,736
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Quote:
Originally posted by Aatthew
I believe this is AP.
It isn't all that greedy; if they go through with this, all of Universal's music would be removed from Youtube, Spotify, and other freemium services. This seems like something drastic, but you have to realize that the industry is trying very hard to get rid of 'freemium' and stressing the importance of just premium. Yes, it is greedy to a certain extent, but you have to realize that if this happens, it'll benefit every streaming service that does not have or already has gotten ride of freemium. This would really would mark the end of freemium and it's lowkey amazing that Apple would even offer to do something like this. |
Ending "freemium" will push people to illegal downloads much more than paying for a streaming service.
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Member Since: 6/30/2012
Posts: 19,226
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Member Since: 5/16/2012
Posts: 12,486
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Quote:
Originally posted by Opacho
Lmfao, this won't save tidal if that's what you're trying to say.
If anything it's going to make people actually buy albums or illegally obtain them. They're shooting themselves in the foot with this and I don't think it'll fly.
If you can count on humanity to know one thing it's how to hold a grudge and when you take away something that's free from people and try to capitalize on it, it's gonna be blow up right back at your face. Just look at Tidal. |
I'm not talking about TIDAL but instead the streaming service industry as a whole.
The music industry has been in talks on taking action and attempting to end freemium for quite a while now. Apple taking this step, with the biggest music group (?) Universal, isn't really anything new, but it could end up being very important.
From what I've gathered, the music industry is just upset at the thought of music being available w/ very little payout to the artists and labels. Sure, having it accessible is very important and there are a number of ways that an artist and their label can do that without the need of freemium.
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Originally posted by SlayingOnTheEarth
Please now. Who coined this idiotic term?
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It isn't idiotic and, from what I've gathered, the term has been used since 2006.~
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Originally posted by Pandantic
Ending "freemium" will push people to illegal downloads much more than paying for a streaming service.
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And that's a risk that the industry clearly is ready to take.
If you don't want to buy something, you won't.
If you are willingly to continue supporting your favorite artists through singles and albums, you will.
If you have the money to spend $9.99~ a month for access to an unlimited service that allows you stream music and even take it with you, you will.
It's simple as that tbh.
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Member Since: 1/1/2014
Posts: 41,181
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When will people learn? 
YouTube has been there for 10 years and our generation has grown used to having all the music on there in HQ for free. It's become a mentality and the industry did little to nothing to spot it for 10 years. It's too late, YouTube and free streaming are now a part of our listening habits and noone's going to suddenly accept they'll have to pay 10 dollars a month to get something that was free for so long.
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Member Since: 11/9/2011
Posts: 10,037
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Member Since: 5/16/2012
Posts: 12,486
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Quote:
Originally posted by Truth Teller
When will people learn?
YouTube has been there for 10 years and our generation has grown used to having all the music on there in HQ for free. It's become a mentality and the industry did little to nothing to spot it for 10 years. It's too late, YouTube and free streaming are now a part of our listening habits and noone's going to suddenly accept they'll have to pay 10 dollars a month to get something that was free for so long. |
Just going to add my last two cents by agreeing with this post. While I do think ending the freemium model that comes w/ streaming services is very important and, really, they are borderline just in time/late, going after Youtube feels like a little too much. I'm aware VEVO/artist channels will still exist and what not, but it'll feel so empty now.
I'm lowkey hoping Youtube pulls thru and somehow fixes their current system, but man the all-not-that subtle clashing of Google through Youtube and Apple through iTunes and Beats Music is so scary to me. 
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Banned
Member Since: 5/15/2010
Posts: 15,858
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Quote:
Originally posted by Aatthew
I'm not talking about TIDAL but instead the streaming service industry as a whole.
The music industry has been in talks on taking action and attempting to end freemium for quite a while now. Apple taking this step, with the biggest music group (?) Universal, isn't really anything new, but it could end up being very important.
From what I've gathered, the music industry is just upset at the thought of music being available w/ very little payout to the artists and labels. Sure, having it accessible is very important and there are a number of ways that an artist and their label can do that without the need of freemium.
It isn't idiotic and, from what I've gathered, the term has been used since 2006.~
And that's a risk that the industry clearly is ready to take.
If you don't want to buy something, you won't.
If you are willingly to continue supporting your favorite artists through singles and albums, you will.
If you have the money to spend $9.99~ a month for access to an unlimited service that allows you stream music and even take it with you, you will.
It's simple as that tbh. |
Lolbye. If life was as simple as that, then the music industry could've been preserved to its original state before the time of the streaming era or just after the napster was created.
The idea that consumers should adjust accordingly to the industry standards and the current trends is nothing but a pipe dream.
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Member Since: 7/16/2010
Posts: 43,593
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This will be a mess, the music industry landscape was bound to change, but there are so many parties now who are desperate to develop services that they do the most drastic things. First we got Tidal with those exclusives and some of the biggest artists involved, now we have Apple who wants to remove music of Universal their enormous roster of Youtube.
They claim to know what the customer wants, but if they go on this way, they will only piss the customer off.
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Member Since: 8/17/2013
Posts: 9,481
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If this actually happens...
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Member Since: 1/5/2014
Posts: 10,002
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not Youtube 
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Member Since: 1/1/2014
Posts: 4,321
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Member Since: 11/21/2010
Posts: 34,957
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I hope they know that this will lead into an increase of music piracy!
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Member Since: 10/1/2011
Posts: 53,790
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Aww. Now y'all can no longer use the free services for Spotify.
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Member Since: 8/18/2013
Posts: 12,079
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I love the mentality that music is an entitlement and should be free. 
You guys don't even understand why "starving artist" is a thing. Then you drag all these artists for flopping, going broke and riding the bus like you play no role in that by supporting the all this legal music piracy through Youtube and Spotify? Hypocrisy at its finest.
This is why the video gaming industry and movie industry are growing instead of declining. They actively fight piracy off and basically force your hand into buying the physical or digital product if you truly care or using a paid streaming serving like Steam or Netflix. Nothing is free in life kids. Let the rude awakening begin. 
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