Her release history is messy compared to her last albums. There is barely any momentum.
The Tidal exclusives
Not only the way she is releasing, but what she is releasing:
Random folk song
BBHMM is has constant profanity in the hook. That's gonna get bad treatment on radio, or a really bad radio edit.
AO2 does not follow the formula of typical pop song at all.

There are noticeably less antics in media. She's usually in some mess with Chris Brown during this period of her Era. She's completely ditched her past formulas. I guess she doesn't compare about commercial success this era. What y'all think?

Clearly, she doesn't. She's had 6 massively successful eras and 13 #1s so she doesn't need to care either

If Rihanna cared about the success she'd be on promo overload like she was pre-album for the past 7 albums.

Inspired by the one and only

She's also been terribly inconsistent with her look. What happened to the black quasi natural thing she had going on? Now she's wearing ginger wigs? I'm so confused. There used to be a style an era.

Originally posted by Cupcake. who's the girl in the gif? she looks familiar OT: the music, not the bling!

Queen of Pop, Natasha Bedingfield

Originally posted by JustLuke Queen of Pop, Natasha Bedingfield

Originally posted by SHICD no Tf. Just because she's flopping doesn't mean she doesn't care about commercial success

Originally posted by Shelter Grammy performance Iheartradio performance FFS video BBHMM video AO video AO promo 2 radio deals Yeah ok.