Celeb News: Bloomberg: Apple Pursuing Taylor Swift For Streaming Service

HyperCrush

Apple’s New Beats Music Thinks Taylor Swift Will Make You Pay

Quote:

Apple Inc. has asked Florence and the Machine and more than a dozen other artists for exclusive deals to promote a revamped Beats Music, and persuade people to ante up for what they’re accustomed to getting pretty much for free.

The company’s in talks with the British group, which is set to release an album in June, about giving Apple limited streaming rights to a track, and has approached Taylor Swift and others about partnerships, according to people familiar with the matter. The idea is that exclusives will be bait for music lovers loathe to pay for subscriptions.

Tidal, a Beats rival owned by Jay Z and 16 other musicians, is using a similar tactic as the industry tries to steal the march from platforms like Spotify and YouTube that let people listen gratis, so long as they sit through ads. The offering from Apple -- whose iTunes is the world’s largest seller of music -- will be the most-watched subscription-only effort yet.

It’ll come to the game with the advantages of “a whole ecosystem of devices with a loyal and rabid fan base,” said Russ Crupnick, managing partner of the research firm MusicWatch. “A lot of the infrastructure is already in place.”

Rest of the article here.

Only the world's biggest pop star is good enough for the world's biggest company.

theo.

So I'm expecting similar draggings to the Tidal ones. Anything less, and I'll be disappointed in y'all.

Mike91

Taylor couldn't even affect Spotify, what makes you think she's going to do anything for Apple?

Robert

If they offer a student discount like Spotify I'll get on board.

Royal Culture

Quote:

Originally posted by theoyella jukebox

So I'm expecting similar draggings to the Tidal ones. Anything less, and I'll be disappointed in y'all.

Don't expect that, especially as a different approach will almost definitely be taken by Apple. I highly doubt iTunes streaming will try to claim that it's all for artistic integrity or call itself a "revolution." THAT is why Tidal's failure is being mocked.

.aR

♚ PRiNCE HiGH ♚

QUEEN OF POP

PrettyHurts

Quote:

Originally posted by theoyella jukebox

So I'm expecting similar draggings to the Tidal ones. Anything less, and I'll be disappointed in y'all.

You know they won't......

slw84

Quote:

Originally posted by Mike91

Taylor couldn't even affect Spotify, what makes you think she's going to do anything for Apple?

Yeah but if it worked.
The fact that Taylor's power would trump the others would be out of this world.