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Celeb News: Gaga's reinvention is all a long-term plan.
Member Since: 10/1/2011
Posts: 53,790
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Gaga's reinvention is all a long-term plan.
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Less than a year ago, Lady Gaga was still the Queen of Shock: a marquee concert for Doritos at South by Southwest ended in her being vomited on by a performance artist; a music video for her R. Kelly single "Do What U Want" helmed by Terry Richardson, was deemed too racy even by her body-flaunting standards; and her Artrave: The Artpop Ball arena tour featured plenty of scantily clad dancers thrusting amid Gaga chanting, "How weird can you make us?!"
Fast-forward to the Feb. 22 Acad*emy Awards, and the only freaky thing about Gaga's five-*minute musical tribute to The Sound of Music was how not weird it was. Dressed in a floor-length, custom-made Azzedine Alaļa ballgown and with flowing, blonde locks free of the pea-green tint she sported on the Artpop circuit, Gaga brought the A-list crowd to its feet and stole many of the morning-after headlines with her note-perfect ode to Julie Andrews (who later told People she'd made "a new friend" in the 28-year-old singer.)
"It's funny to see a lot of websites and blogs saying, 'Why is everybody shocked that she's so incredibly talented?' " says Live Nation's Bobby Campbell, speaking to Billboard in his first interview since becoming Gaga's manager in 2013 (she parted ways with ex-manager Troy Carter just before the release of Artpop). "The world is celebrating her talent in a very mainstream way."
Gaga's vocally ambitious performance was the result of two months of dedicated rehearsal with her longtime vocal coach. But it also capped off a six-month period of reinvention, in the wake of Artpop's commercial disappointment (the album has sold 744,000 copies to date, compared with 4.6 million for 2008's The Fame and 2.3 million for 2011's Born This Way, according to Nielsen Music). Cheek to Cheek, a jazz-standard duets album with Tony Bennett, debuted at No. 1 on the Billboard 200 upon its September release and won a Grammy on Feb. 8 for best traditional pop vocal album. The set also spawned a worldwide theater tour with Bennett that will include more than 30 dates into the summer, with sold-out gigs at venues like Radio City Music Hall commanding a starting rate of $205 per ticket in the secondary market.
Still, one former Gaga associate argues that the Mother Monster may never fully recapture past chart glories ("Born This Way" was her last No. 1, in March 2011) until she loosens the creative reins a little. "She still insists on writing her own songs, and Artpop was a mess. She needs to connect with a young audience, and hers has moved on. Look at Katy Perry or Taylor Swift -- not only have they retained a young audience, [their fans] have gotten younger. Taylor Swift is Frozen now."
While Interscope and Campbell say new pop music isn't likely until 2016, Gaga is back in the studio with writer-producer RedOne, who helmed many of her biggest hits including "Poker Face" and "Bad Romance." RedOne tells Billboard that their first session on Jan. 14 represented a full-circle moment -- and not just because it happened to be the eight-year anniversary of their "Just Dance" sessions. "She has a cleaner life and I have a cleaner life now -- I see her happy, smiling like the girl that I knew before," he says. "She's in a really *beautiful place."
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http://www.billboard.com/biz/article...ts-all-part-of
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Member Since: 1/1/2014
Posts: 26,316
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"She has a cleaner life and I have a cleaner life now -- I see her happy, smiling like the girl that I knew before," he says. "She's in a really *beautiful place."
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Great interview & article.
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Member Since: 9/9/2012
Posts: 59,872
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Member Since: 8/17/2013
Posts: 6,077
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While Interscope and Campbell say new pop music isn't likely until 2016
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Member Since: 8/17/2013
Posts: 6,922
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Member Since: 1/1/2014
Posts: 3,201
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Originally posted by CallumDavies
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Member Since: 1/1/2014
Posts: 23,374
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Still, one former Gaga associate argues that the Mother Monster may never fully recapture past chart glories ("Born This Way" was her last No. 1, in March 2011) until she loosens the creative reins a little. "She still insists on writing her own songs, and Artpop was a mess. She needs to connect with a young audience, and hers has moved on. Look at Katy Perry or Taylor Swift -- not only have they retained a young audience, [their fans] have gotten younger. Taylor Swift is Frozen now."
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Trash
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Member Since: 8/18/2013
Posts: 10,987
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Such a nice read
Anyway I can't wait for the new bops in 2016 
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Member Since: 3/6/2014
Posts: 10,805
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Member Since: 5/24/2012
Posts: 8,040
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Originally posted by Scorpio.
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Member Since: 8/31/2013
Posts: 20,892
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Nobody wants this, they should have said the name of the person who said it, to drag him/her. She's onto bigger and better things now, since she's way more talented.
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Still, one former Gaga associate argues that the Mother Monster may never fully recapture past chart glories ("Born This Way" was her last No. 1, in March 2011) until she loosens the creative reins a little. "She still insists on writing her own songs, and Artpop was a mess. She needs to connect with a young audience, and hers has moved on. Look at Katy Perry or Taylor Swift -- not only have they retained a young audience, [their fans] have gotten younger. Taylor Swift is Frozen now."
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ATRL Contributor
Member Since: 11/5/2011
Posts: 100,491
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Artpop's commercial disappointment (the album has sold 744,000 copies to date
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Not this selling nearly just as much as FF with half the videos and top ten hits.
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Member Since: 8/18/2013
Posts: 10,987
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Originally posted by Azealia Banks
Nobody wants this, they should have said the name of the person who said it, to drag him/her. She's onto bigger and better things now, since she's way more talented.
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That's probably why they didnt mention any names. They knew the monsters would be ruthless. 
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ATRL Senior Member
Member Since: 8/1/2012
Posts: 27,547
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Still, one former Gaga associate argues that the Mother Monster may never fully recapture past chart glories ("Born This Way" was her last No. 1, in March 2011) until she loosens the creative reins a little. "She still insists on writing her own songs, and Artpop was a mess. She needs to connect with a young audience, and hers has moved on. Look at Katy Perry or Taylor Swift -- not only have they retained a young audience, [their fans] have gotten younger. Taylor Swift is Frozen now."
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Troy is still hella pressed
That was a brilliant article though 
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Member Since: 7/9/2010
Posts: 28,061
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A mess! Gaga doesnt need a long term reinvention plan, she just needs to drop new music.
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Member Since: 7/9/2010
Posts: 1,726
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Originally posted by Willy.
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Don't like the word reinvention. It's sounds like a contrivence. I prefer the words reintroduction or rediscovery. Everything she is showing us now has always been there but it got lost in media nonsense over time .It's appearing again It's rediscovered. It's a reintroduction to Lady Gaga.
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Member Since: 1/8/2012
Posts: 26,732
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Originally posted by Badger
Trash
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They're right. It's like she writes for herself and doesn't think about her audience really. She shouldn't have been surprised that not many people cared for it.
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Member Since: 8/31/2013
Posts: 20,892
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Originally posted by JonnyϟLightning
A mess! Gaga doesnt need a long term reinvention plan, she just needs to drop new music.
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She needed one her image was really damaged
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ATRL Senior Member
Member Since: 8/1/2012
Posts: 27,547
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Originally posted by Lyrical.
They're right. It's like she writes for herself and doesn't think about her audience really. She shouldn't have been surprised that not many people cared for it. |
Her audience isn't 10 year olds and never has been.
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Member Since: 3/15/2013
Posts: 25,504
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Wow... this is basically confirming that she got her **** together and it was all her mental health + the management problems ...
I didn't like the part about Katy and Taylor tho, however they are right. Katy Perry is now catering to different people than she did in 2009... in 2009 she catered more to teens and today she is still catering mainly to teens (same for Tay)... But Gaga should cater to everyone, not just teens !
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