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Celeb News: The Power of a Gimmick-Free Gaga
Member Since: 3/15/2013
Posts: 25,504
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The Power of a Gimmick-Free Gaga
It's an interesting read, because they understand that just because she is different now, doesn't mean she dismissed her believes from 2011, being born this way, embracing your weirdness etc.
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Part of Gaga’s mystique has long been that underneath the Kermit frocks and EDM beats is Stefani Germanotta, a songwriter whose pre-Gaga performances earned her comparisons to Norah Jones. As she rose to fame, Gaga portrayed herself as something other than human—“Mother Monster”—by sporting facial prosthetics on stage, wearing outlandish looks even when running daily errands, and making a point of not mentioning her personal life. Websites would post footage of Germanotta's stripped-down NYU shows as if they were exposés, and at a certain point it became more lucrative to run slideshows of Gaga out of costume rather than in it.
In the last few months or so, though, plainclothes Gaga has made her return. Her 2014 album with Tony Bennett, Cheek to Cheek, was a decidedly traditional affair, a collection of standards featuring untreated, jazzy vocals. While promoting it, and performing with Bennett at the Grammys, Gaga has kept her avant-garde costuming to a relative minimum. A week ago, she announced via Instagram that she was engaged to the actor Taylor Kinney. The Oscars, where she sang timeless songs about the timelessness of song, cemented it: The gap between Gaga and Germanotta is small right now.
What’s funny is that “be yourself” was Gaga’s motto when she was at the height of her pop opulence, around the time of 2011's Born This Way. Back then, she used bizarre clothes and brash, earnest rock music to dramatize the idea that being true to one’s own desires and identity was a radical act—that people might make fun of you, but that a community of like-minded freaks would always have your back. Her move to classic styles visually and sonically isn't necessarily a rejection of that idea; she feels like singing cabaret, and so sales be damned, she's doing it.
Her recent phase also might reflect pop culture’s hangover from peak Gaga and all it entailed. For a few years, it seemed like she, Kesha, Katy Perry, and Nicki Minaj were in a race to out-weirdo one another while slinging self-empowerment messages. Then Miley Cyrus came along with her dancing bears and twerking and cultural appropriation, testing the public’s appetite for pop stars who preached the “do what you want” gospel by being as outrageous as possible. Kesha’s gone mostly quiet, Perry and Minaj leaned hard on the ballads for their most recent albums, and the relative tameness of the current pop moment was made official by all the slow, sad crooning that dominated the 2015 Grammys.
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Read more:
http://www.theatlantic.com/entertain...y-gaga/385762/
One week later, still talked about and praised.
Edit: Mess at them saying that she is working on a new Dance album with Red One tho  I mean I was pretty sure she'd still do disco dance etc. but yeah, I knew it that she said all these "I am not doing POP " " I am doing rock" etc. on purpose  Just so the others won't copy her, again.
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Banned
Member Since: 1/1/2014
Posts: 18,001
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 They better stan for the Queen of Pop, Jazz & music in general (+ soon to be declared the Queen of Acting once she snatches Meryl Streep's wig later this year  ) !
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Member Since: 4/28/2012
Posts: 37,654
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I wouldn't consider the things she's done in the past as gimmick's, but that's a whole 'nother topic.
Slay
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Member Since: 4/3/2011
Posts: 7,281
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That performance is already ICONIC.
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Member Since: 3/15/2013
Posts: 25,504
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Quote:
Originally posted by Nemo
I wouldn't consider the things she's done in the past as gimmick's, but that's a whole 'nother topic.
Slay
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They are saying exactly that in the article tho, just did it for the Headline
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Member Since: 1/15/2011
Posts: 12,295
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She getting her most iconic performance 8 years into her career 
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Member Since: 4/28/2012
Posts: 37,654
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Quote:
Originally posted by Mariano
They are saying exactly that in the article tho, just did it for the Headline |
Oi
ExpOSE me 
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Member Since: 1/1/2014
Posts: 3,060
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I'm loving that the Gaga hate train has been halted (at least for now) and everyone is appreciating her brilliance again. Now she just needs to bring it with her next album and she will be back on top.
I never saw her as Gimmicky but I would love to see her focus more on her music and performances again rather that constantly making statements about this and that. So basically continue what she is doing now, at least for a while. :P
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Member Since: 8/18/2013
Posts: 10,987
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Quote:
Originally posted by Mikeymoonshine
I'm loving that the Gaga hate train has been halted (at least for now) and everyone is appreciating her brilliance again. Now she just needs to bring it with her next album and she will be back on top.
I never saw her as Gimmicky but I would love to see her focus more on her music and performances again rather that constantly making statements about this and that. So basically continue what she is doing now, at least for a while. :P
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This! 
All the praise though
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Member Since: 1/28/2012
Posts: 11,237
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Member Since: 8/1/2012
Posts: 7,895
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She's always used "gimmicks", and now she's used the "gimmick" of moving away from the "gimmicks". All the moves are to get a reaction and attention - it's about creating a point of difference. Standing out.
This isn't exclusive to her, they all use "gimmicks". I don't see it as a negative. Particularly if you have the talent to back it up.
Gaga was simply smart enough to know she had to find a different angle - a new gimmick.
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Member Since: 4/20/2011
Posts: 6,868
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Quote:
Originally posted by toanythingtaboo
She's always used "gimmicks", and now she's used the "gimmick" of moving away from the "gimmicks". All the moves are to get a reaction and attention - it's about creating a point of difference. Standing out.
This isn't exclusive to her, they all use "gimmicks". I don't see it as a negative. Particularly if you have the talent to back it up.
Gaga was simply smart enough to know she had to find a different angle - a new gimmick.
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This!
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Member Since: 8/19/2013
Posts: 15,734
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ATRL Contributor
Member Since: 9/14/2010
Posts: 78,921
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Lady Gaga's demographic is changing. She's no longer just catering to younger listeners who are looking for a deeper connection with the music they love as she has already established this connection with her fanbase, and in the seven years she's been active, some if not most of those fans are and were collage-aged students who have developed a higher quality in music - buyers who still appreciate physical copies, deluxe editions, vinyl, and other merchandise like limited-ed headphones.
Gaga and her team have accomplished all of what they set out to do, and should do as a successful, hardworking marketing team. She's established a personal relationship, released quality material and products, and built a multi-million social networking platform. But instead of remaining contempt with the product they've built, they decided a few years ago, to collaborate with Tony Bennett and this has opened a new market for Gaga. She's changing interests, the values of her target markets - which now consist of pre-teens/teenagers, young adults, the over 35s and even older, so therefore promotes in different territories such as the Oscars. If she does indeed release another edition to Cheek to Cheek, she will be catering to the over 35s whilst entertaining the pre-teens with the involvement in American Horror Story. Young adults are her main demographic, so they'll like and dislike as the please.. as we've all noticed among ourselves on this forum, for example..
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Kesha, Katy Perry, Nicki Minaj
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Considering the years worth of effort it's taken to build Lady Gaga, the brand, it's laughable to even compare her to these.
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Member Since: 3/15/2013
Posts: 25,504
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Queen of using the gimmick to have no gimmicks  Queen of having the stunt - to have no stunt
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Originally posted by J a y
Lady Gaga's demographic is changing. She's no longer just catering to younger listeners who are looking for a deeper connection with the music they love as she has already established this connection with her fanbase, and in the seven years she's been active, some if not most of those fans are and were collage-aged students who have developed a higher quality in music - buyers who still appreciate physical copies, deluxe editions, vinyl, and other merchandise like limited-ed headphones.
Gaga and her team have accomplished all of what they set out to do, and should do as a successful, hardworking marketing team. She's established a personal relationship, released quality material and products, and built a multi-million social networking platform. But instead of remaining contempt with the product they've built, they decided a few years ago, to collaborate with Tony Bennett and this has opened a new market for Gaga. She's changing interests, the values of her target markets - which now consist of pre-teens/teenagers, young adults, the over 35s and even older, so therefore promotes in different territories such as the Oscars. If she does indeed release another edition to Cheek to Cheek, she will be catering to the over 35s whilst entertaining the pre-teens with the involvement in American Horror Story. Young adults are her main demographic, so they'll like and dislike as the please.. as we've all noticed among ourselves on this forum, for example..
Considering the years worth of effort it's taken to build Lady Gaga, the brand, it's laughable to even compare her to these.
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I agree. And they were trying to be her, so it was unfair to put her in the "competition" with them.
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Member Since: 4/4/2014
Posts: 4,980
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Quote:
Originally posted by J a y
Lady Gaga's demographic is changing. She's no longer just catering to younger listeners who are looking for a deeper connection with the music they love as she has already established this connection with her fanbase, and in the seven years she's been active, some if not most of those fans are and were collage-aged students who have developed a higher quality in music - buyers who still appreciate physical copies, deluxe editions, vinyl, and other merchandise like limited-ed headphones.
Gaga and her team have accomplished all of what they set out to do, and should do as a successful, hardworking marketing team. She's established a personal relationship, released quality material and products, and built a multi-million social networking platform. But instead of remaining contempt with the product they've built, they decided a few years ago, to collaborate with Tony Bennett and this has opened a new market for Gaga. She's changing interests, the values of her target markets - which now consist of pre-teens/teenagers, young adults, the over 35s and even older, so therefore promotes in different territories such as the Oscars. If she does indeed release another edition to Cheek to Cheek, she will be catering to the over 35s whilst entertaining the pre-teens with the involvement in American Horror Story. Young adults are her main demographic, so they'll like and dislike as the please.. as we've all noticed among ourselves on this forum, for example..
Considering the years worth of effort it's taken to build Lady Gaga, the brand, it's laughable to even compare her to these.
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im screaming
trying to look intelligent
the pretentiousness
the cockiness
she's just a pop star....
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Member Since: 1/1/2014
Posts: 318
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Quote:
Originally posted by katycat737
im screaming
trying to look intelligent
the pretentiousness
the cockiness
she's just a pop star.... |
I think your confusing her, with someone else 
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Member Since: 3/15/2013
Posts: 25,504
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Quote:
Originally posted by katycat737
im screaming
trying to look intelligent
the pretentiousness
the cockiness
she's just a pop star.... |
no she is not Hence why they invited her to the Oscars and hence why she has a 1M selling Jazz album. Should I even mention the fact that she is leading role in AHS's new season ?
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Member Since: 1/1/2013
Posts: 3,445
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Quote:
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Her recent phase also might reflect pop culture’s hangover from peak Gaga and all it entailed. For a few years, it seemed like she, Kesha, Katy Perry, and Nicki Minaj were in a race to out-weirdo one another while slinging self-empowerment messages.
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I am glad I am finally seeing this recognition more. Gaga DID set the pop landscape of the early 2010s.
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Member Since: 1/16/2011
Posts: 24,638
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Katy being the benchmark for successful pop stars
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