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Priyanka C and Freida Pinto launch Girl Rising India
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At a star-studded show, Indian actress Freida Pinto and Priyanka Chopra launched a new campaign 'Girl Rising India' campaign which is aimed at changing the lives of girls across the country.
Through powerful storytelling and visible advocacy, Girl Rising's India campaign is designed to spark grassroot, community-led change for girls, a media release said on Saturday.
"The time has come where instead of questioning why we should educate girls, we should be asking why not. When we know that educating a girl can change the world, why wait? With Girl Rising we will change that," said Freida.
"I've been a part of the Girl Rising campaign since inception and am honoured to be able to bring this powerful idea to India. If more girls are educated, all of India stands to gain," said Priyanka.
Organised by Vanity Fair and L'Oreal Paris, the kick-off event for Girl Rising's India campaign was a night of star-studded glitz on Sunset Boulevard. The evening, part of the lead-up to the Academy Awards, celebrated - and benefited - a ground-breaking film that will change the lives of girls across India.
“There is a growing understanding across India that educating girls is vital to economic and social progress, and that addressing long-standing discrimination against the rights of girls is a national imperative,” said Holly Gordon, co-founder, Girl Rising.
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