Over the past few years we have had some catastrophic promotional campaigns (MDNA, Lotus, Shakira, Evanescence, Hilary Duff's latest era, etc) and it's got me wondering what's really going on with record labels? More often we have to wait months for a promo campaign to start or for an album to be announced so that the hype around it could have died entirely, live TV show performances are now a rarity unless you are some young performer trying to break through and single releases are messier than ever...What are your thoughts on the subject?

The acts you mentioned are getting a little old at this point.

Labels and he GP might just be more interested in newer acts.

1) The labels are broke
2) The artsits focus more on touring / preparing to tour than actively promoting
3) A lot of unpromoted songs smashed out of nowhere in the 2010's decade, so labels/ artists don't even have the motivation to promote their songs if they don't smash or show clear potential of smashing first

Yeah, I know but they still have so much potential and could earn a lot of money for the record labels but are always kidna snubbed...

Guess that pretty much sums it up, idk tho, I still miss those eras from not long ago which were carried out exactly as planned even though the singles or the albums underperformed..Like there was some standard way of carrying out an era - you put a first single out and announce the album at the same time then you do shitloads of promo at the time of single release and then let the era take it from there. 4 optons for the album: flop, moderate succes, hit or scrapped based on the performance of the first single alone. Each subsequent single also received sufficient promotion. Now we have 3 to 4 singles prior to the album release which are promoted for a week during album release and then no other singles and the album is left to die.

Labels probably don't have so much money to promote artists. They spend tons of promotion to hit-makers, Katy Perry, Rihanna etc.